Sweet Smell of Success
Fashion Fragrance Show II was presented by Ile de Beaute, a national chain of perfume and cosmetics shops – on the 11 th of October 2006 in Moscow. The show was one in a series of events taking place under the umbrella of the Fashion Fragrance project launched successfully last year at the Billionaire Club. At the time the success of the show exceeded all expectations, and the collection traveled through many of the biggest cities in Russia – St Petersburg, Kazan, Yekaterinburg, Vladivostok, Krasnodar, and Rostov-on-Don.
Fashion Fragrance Show II was devoted to the opening of the 60th shop of the Ile de Beaute chain in Russia, and the 15th in Moscow. It took place at the Moscow club Diagilev Project, and the elegant and charming atmosphere of the celebrations was saturated with the most exquisite aromas. What was unique about the show was that the famous fragrances could not only be smelled, but also seen with one’s own eyes and even tasted! “Animated” aromas of the worldfamous brands of fragrances appeared on the stage. The models created by the designers imitated perfume bottles and embodied the unique charm of each individual aroma. While intriguing the guests with the unusual and enchanting beauty of the costumes, the models presented exciting images of fragrances from Prada, Dior, Versace, Moschino, Kenzo, Armani, Salvatore Ferragamo, Nina Ricci, Carolina Herrera, and Bvlgari.
More than 1,000 guests attended the show, among whom were actors, show-business stars, famous TV hosts, representatives of popular glossy magazines, famous people from the capital, and of course VIP clients of the company Ile de Beaute.