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Leaders and Changes

Brian Newman has been appointed Chief Financial Officer at Pepsi Cola International in Russia. An Irish-American, Newman arrived here from Toronto where he had been CFO for Pepsi in Canada.

Previously, he was Business Development Director for Europe with Pepsi, based in Madrid. He has also worked for Pepsi in Asia and Africa.

As his three young children get settled into school here, Newman is relishing the prospect of playing a leading role with the soft drink bottler. This is a real growth opportunity for Pepsi, he told Passport, acknowledging that Its a very competitive market with Coke.

In January of 2007, Newman becomes the senior foreign executive at Pepsi, as long-serving President of Pepsi Russia, Barry Shea, returns to Asia where he will be based in Thailand. Sheas replacement in Moscow here will be a Russian executive.


Paul Tobin, partner at Pricewaterhouse Coopers, has been promoted to be the partner responsible for indirect tax services with PwC Russia and CIS. Tobin 41, a former British Customs and Excise employee and a former head of international VAT at British Telecom, has been with PwC in Moscow since June 2000.


Elizabeth Sorensen has joined the Moscow Office of Transatlantic Partners against AIDS, on a five-month loan from Pfizer Inc. Sorensen is on sabbatical as Senior Director of Human Resources for Pfizers largest research site - the Groton/ New London Labs. Sorensen comes to Russia as a Global Health Fellow - a unique initiative of Pfizer, Inc. that makes the companys personnel available for assignments with nongovernmental and multilateral health organizations around the world. TPAAs growth in Moscow over the past two years has resulted in a need for a variety of HR strategies and programs, including a staff evaluation framework, a training and development strategy, and a rewards and recognition program. In her consulting role, Mrs. Sorensen brings over 30 years of Human Resource management experience to TPAA.


Tatiana Kovalchenko has been appointed Sales Manager with Hotel Balchug Kempinski. She has 18 years experience, most recently with BTI Euro Lloyd Reiseburo GmBH. With degrees in philology and psychology she is a specialist in effective communications methods and speaks fluent German, English and Italian as well as native Russian.

She will be responsible for market research, direct sales and representing Kempinski Hotels at trade fairs and exhibitions in Russia and the CIS.


Natalia Gulyaeva has been promoted to Consultant by Lovells Moscow. She has been with the firm since 2000 and has contributed to the development of its Moscow intellectual property practice. Since 2004 she has headed the intellectual property, technology, and telecoms practice of Lovells Moscow, advising clients on such matters as dispute resolution, anti-piracy actions and transactions.

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