Beehives for graphic design
Now that the Central House of Artists is not going to turn into a huge orange pumpkin, it is to become a beehive, for the first 20 days of September, for the biennal exhibition of Graphic Design, “Golden Bee” (Zolotaya Pchela in Russian). The comparison to a beehive is entirely accidental. The number of participants prove this. Since 1992, the Moscow Golden Bee Biennale has come onto a par with such professional tournaments held in Brno (Brno Bienniale), Warsaw (Warsaw International Poster Biennale), Lahti (International Lahti Poster Bienniale) or Fort Collins (Colorado International Invitational Poster Exhibition).
This is an international contest with several categories (poster, graphic design in music, religion, new technologies), and an exhibitions of masters’ works and lectures, finishing with a competition and prize awards on September 3. Later exhibitions by jury members will be held at the Russian Academy of Arts, Tsereteli Art Gallery until September 20. For Sergey Serov who has presided over the Biennale since its launch, it is easy to see what the trends are in graphic design. He says, “The post-Gutenberg galaxy is still growing. And the internet component is one of its new faces‑multi-level, with texts and hyperlinks and images all in one.”
Russians say that it is better to see something once than hear about it seven times. The Golden Bee Biennal is worth seeing.