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Home Archive November 2008

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Monsoon Style Blows into GUM

On September 17, invited guests and lucky GUM shoppers were treated to a fashion show organized by British clothing company Monsoon featuring its autumn ’08 collection for women and children. Entitled Film Diva, the presentation, like the collection itself, was inspired by the black-and-white movies of yesteryear, with their glamorous stars and midcentury elegance. But it was the trendsetters of today from Russian page and screen who strode down the catwalk in the newest Monsoon fashions. With strains of Chattanooga Choo Choo and other jazzy hits from the silver screen’s golden age playing in the background, editors of Russian fashion glossies joined TV and radio personalities, actresses, and singers to model the collection, proving that real style is timeless and that everything old is new again. The event was emceed by Kim Balashak, Monsoon’s director of marketing for Russia (below, top row, second from left).

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