Mega Fashion Tour
Photo courtesy of Edelman Imageland Russia
The Mega shopping mall chain kicked off its autumn season with a fashion show tour of Russia’s biggest cities: Moscow, St. Petersburg, Rostov-on-Don, Kazan, and Yekaterinburg. Visitors to the malls could view catwalk shows presenting new collections for the autumn/winter 2008/09 season. Mega and corporate partners Philips, Skoda, and L’Etoile also organized an entertainment program, which included air gymnastics, a drumming performance, and an ice show, along with many other pleasant surprises. The collections shown during the tour were available for purchase the day of the event and will remain on offer for the rest of the season.