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When It Is Difficult to Say No
Text Daniel Klein

CAs head of Russian operations, Bulgarian Vassil Barsakov decided to do something a little different as a celebration with his strategic partner i-Teco. Instead of the typical night-club party or weekend retreat, Mr. Barsakov wanted to motivate his partners account managers to invite some of their key clients to an event that they would have a difficult time saying no to. Who could resist the offer to race a new BMW 325 on an icy track, testing the cars state-of-the-art anti-skid technology? Passport Magazines business editor didnt resist. According to Daniel Klein, it was like being in high school all over again spinning around on the ice like a dare-devil. The BMW training course came complete with in-class lessons and one-on-one with skilled driving instructors. It was both fun-packed and all participants now feel that much safer negotiating Moscows sometimes treacherous roads, even if not behind the wheel of a 325.

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