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Our Readers - a profile

Who Advertise in Passport?

6-Year history

  • Moscow’s leading English language publication launched in 2003.
  • 40,000 copies free distribution in 350 outlets in Moscow.
  • 80,000 influential readers.

 

 

 

Our Readers

  • Our readers are mature English speaking decision makers in government, business and industry, both male and female.
  • The are predominantly citizens of the U.S., European Community and Russia.
  • They are loyal to the magazine and they make decisions based on its content.

 

Our Readers in detail

  • 65% read every issue
  • There is an average of 2 readers per issue
  • Total Readership 80,000
  • 59% male, 41% female
  • Senior Management 43%; Middle Management 14% and Professionals 29%
  • 79% are over 30

 

Our Readers are mature

  • < 21 6%
  • 21-30 15%
  • 31-50 43%
  • 51< 36%
  •  

    Our Readers are influential

  • Senior M’gment 43%
  • Mid M’gment 14%
  • Professional 29%
  • Home-maker 8%
  • Student 6%
  •  


    Nationality

  • 38% US Citizens
  • 29% EC Citizens
  • 26% Russian Citizens
  • 7% other foreigners
  • They Enjoy Our Unique Coverage

  • Travel
  • Wine & Dining
  • Business and Economy
  • Russia’s Regions
  • Community Events
  • Arts and Cultural Programs
  • Regulations and services affecting expats
  • Charities
  • Passport is Respected and Influential

  • Every month our post bag is filled with letters thanking us for our coverage: from charities who have received donations and offers of help, to businessmen who are receiving new orders and many readers who just want to thanks us for many readers who just want to thanks us for bringing a new perspective to their lives in Moscow.
  • Is it time you joined them?
  • Our Readers can Afford Your Goods and Services

  • As you would expect from a mature and influential readership, we deliver an audience who:
    • Own real estate, cars and techno equipment
    • Invest
    • Travel frequently
    • Dine in Restaurants several times a week

     


     

    Our Readers are home owners*

      Own Considering
    Ap’ment 36% 22%
    Dacha 29% 7%
    F’gn Car 35% 21%
    Digital Camera 57% 8%
    Russian Stocks 8% 29%

    * Based on a reader survey conducted in September 2006, 114 respondents

    Our readers want more

    Travel Articles 64%
    Russian History Articles 57%
    In Depth Reports on Russian Regions 36%
    Business Related Articles 29%
    Investment Articles 22%

     



    They are Frequent Travellers

  • Travel is the second most popular section of the magazine (7.5 rating) after What’s On in Moscow (8 rating)
  • 64% of our readers want MORE travel articles
  • 54% of our readers make four or more international trips a year
  • 40% make 6 or MORE international trips a year!
  •  

     



    Our Readers Frequently Dine Out

    • 79% dine out at least once a week
    • 57% dine out several times a week

     


    We cover Wine and Dining

  • Wine Tasting
  • Restaurant Reviews
  • Hospitality News
  • Recipe by a noted chef for readers to make at home
  •  

    Advertising Rates

    Covers
    Outside Back    USD 8400
    Inside Front    USD 6400
    Inside Back    USD 6400
    General prices
    Full Spread    USD 8400
    Full Page    USD 4800
    1/2 page Horizontal    USD 2640
    1/2 page Vertical    USD 2640
    1/3 page Horizontal
    1/3 page Vertical
       USD 1680
       USD 1680
    1/4 page Vertical
    1/4 page Horizontal
       USD 1320
       USD 1320
    1/8 page Horizontal
    1/8 page Vertical
       USD   720
       USD   720
    1/16 page One Block    USD   400

    * Discounts available for advertisements taken out in volume under contract.
    ** Payments made in Rubles at the central bank rate on the date of payment.

    Discounts

  • Discounts are available as follows: 
    • 3-5 insertions 5%
    • 6-11 insertions 7.5%
    • 12 insertions, or more 15%
    • 10% for digital artwork delivered by ftp
  • Covers and special positions, subject to positions, subject to surcharges
  •  

     

    Technical Specifications

    Full Page 210 mm (wide) 297 mm (high)
    Half Page Horizontal 183 mm 128 mm
    Half Page Vertical 89 mm 257 mm
    Quarter Page Vertical 89 mm 128 mm
    Quarter Page Strip Horizontal 183 mm 63 mm

     

     

     

    • +5 mm each side for bleed
    • EPS (Illustrator)
      fonts should be converted to illustrator format ‘curves’
      CMYK
    • TIFF Photoshop
      Resolution 300 dpi
      CMYK
      Colours: Process
      (No Spot Colours)
      Total In Limit: 320%
      Black Ink Limit: 95%






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